Beyond the depths
Designing digital experience for an oceanarium for both in-person at the museum and through an online interactive experience with the help of AR
ROLE
Product Designer
TOOLS
Figma, Figjam, Adobe Illustrator, Photoshop
DURATION
5 weeks
COLLABORATED WITH
Architects
WHO ARE WE?
We are a world where every individual is not just a spectator but an active explorer of the ocean's wonders.
Through immersive experiences and educational initiatives, we strive to cultivate a global community that values, understands, and passionately conserves the extraordinary diversity of marine life
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Families and Children
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Students
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Tourists and travelers
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Educators and researchers
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Tech enthusiasts
TARGET AUDIENCE
CONCEPT VISUALISATION
Designed to simulate a descent into the depths of the ocean.
The room features a sloping, trampoline-like surface to create the sensation of walking on the ocean floor.
Oceanarium tunnel creates experience of walking through the ocean.
​Projected images of sea creatures appear on the walls as they guide the visitors their path.
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​Thus, this exhibit is built on all 4 layers of the ocean connected through a central trap.
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The visitor descents from one level to other gradually experiencing different depths of the ocean
sunlight zone
twilight zone
midnight zone
abyssopelagic zone
TECH INVOLVED
Immersive Technology:
Walk into the depths of the ocean through a state-of-the-art setup that makes you feel like a part of the underwater world.
Augmented Reality Guides:
When visitors point their devices at the walls, the AR overlay reveals hidden creatures that correspond to the changing lighting conditions
USER FLOW
Physical Experience
Online Experience
MOODBOARD
IDENTITY DESIGN
dynamic and wavy typography, depicting motion of ocean waves
fluidity and interconnectedness
open, inviting space, emphasizing inclusivity and exploration
PHYSICAL SPACE AR EXPERIENCE
Onboarding
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After launching the AR app, the visitors can select their favorite creature to help them navigate through the exhibition
Creature Reveal
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When visitors point their devices at the walls, the AR overlay reveals hidden creatures that correspond to the changing lighting conditions.
Fun Learning
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The visitors can learn quick facts regarding the creature and can read more on based on their interests
learn about the anatomy
population and location
overview of living habitat
Play and Earn
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Post the exhibition, the visitors can play a small quiz and earn their favorite creature badge from the museum store
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The website makes the visitor feel like they are navigating in the depths of the ocean.
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They can learn about all the different zones of the ocean
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Each zones talks about the specific sea creatures found and they animate to glow as the the visitor scrolls in the zone
ONLINE WEBSITE EXPERIENCE
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Users can zoom in in their interested area and learn more information on that particular region
fin.