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Cedar Avenue Hospital
On-site research to bridge the gap between the community and the hospital and understand the reasons for mistrust amongst the community towards the hospital
ROLE
UX Researcher
TOOLS
Google Forms, Miro,
UserTesting, UserZom
DURATION
6 weeks
COLLABORATED WITH
Healthcare professionals, PHMC Management
PROBLEM STATEMENT
Cedar Avenue has inherited a legacy of mistrust in the community. The history of the hospital's service and decline are still fresh in many minds while awareness on changes remain unclear.
Together we have an opportunity to improve the relationship between this community and the hospital by examining experiences and research.
RESEARCH OBJECTIVES
To understand the perspective of the community towards the hospital and evaluate the effectiveness of the hospital's efforts
To learn about the impact of hospitals communication and outreach in the community
To observe how people perceive the brands associated with Cedar
To understand how people relate with the staff of the hospital
CONDUCTING SURVEYS
AFFINITY MAPPING
synthesizing and deriving insights
SURVEY ANALYSIS
EMPATHY MAP
USER PROFILES
COMMUNITY EXPERIENCES
INSIGHTS
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